Destination Marketing Successes #3

Siskiyou County: California's North
Wander Above, Venture Beyond
Excerpted from https://www.siskiyoucounty.org 

In 2015, lodging property owners joined forces with the Siskiyou Economic Development Council to implement Siskiyou County's first-ever Tourism Improvement District. This district unites eight jurisdictions as well as county territory with the shared goal to raise sustainable funds to market the region as a travel and tourism destination.

TOURISTS CONTRIBUTE TO SALES, PROFITS, JOBS, TAX REVENUES, WORKFORCE, AND INCOME IN AN AREA.

The Siskiyou Tourism Improvement District (TID) is run by a 7 member management committee comprised of assessment-paying business owners and managers that represent a variety of locations in Siskiyou.  

They are now in the renewal process to extend their program.  This video gives a succinct look at their process and successes. https://www.siskiyoucounty.org/tourism-feature https://www.siskiyoucounty.org/tourism-feature

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